5 things to consider if you want to become a big Entrepreneur
Sometimes we forget that even the biggest companies started out as small ideas. Today, The Coca-Cola Company earns over $15 million of pure profit every day – but it actually lost money in its first year.1. Profits Don’t Come Right Away
Since young companies need time to develop, they often require hours of labor with little monetary reward. Time is just like any other investment: if it’s well-spent, it will pay off.In the case of Coca-Cola, John Pemberton lost $20 in his first year selling the syrup. He wasn’t making any money then, but he was laying the foundation for the next year’s profits (and the 100+ years after that).
2. Failures are Stepping Stones
Every time you make a mistake that means there’s one fewer mistake between you and success. The best way to learn how to do something is to totally fail at it – and then reflect on what you could have done differently.There’s no point in feeling discouraged. Simply learn and change.
3. Don’t Resist Change
Pemberton’s brain tonic was supposedly a cure for horrible-sounding ailments like, “Neuralgia,” “Hysteria…” and “Melancholia.” But there’s no way that Coca-Cola would be the huge corporation it is today if they hadn’t started marketing their beverage as a soft drink.4. it’s never too early to Start Branding
By sticking with a tasteful, timeless image, Coca-Cola has turned their logo into an icon. Your brand starts on the same day as your business – so be deliberate and consistent from the get-go.Even if your business doesn’t have a logo or color scheme, you still have a brand to maintain. You’re building your brand every time you talk with a client or type out a tweet.
5. Brand Big
Brands like Nike, Apple, and Coca-Cola have permeated the collective subconscious by embodying big feelings and ideas.Of course, those companies also have multi-million dollar marketing budgets and you probably don’t. But if you have a firmly set vision for what feelings and ideas you want people to associate with your business, it will show through.
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